On

Until a couple of days ago I never knew there was a video for Apex Twin’s 1993 song On (from the e.p. On).

I caught it by accident on TV, on a music channel I flicked onto while waiting for a lift. On is a delicious track- it could be serene ambient were it not for the buzz and distortion of the bass and the harshish drums. Yet it still manages to be beautiful. I was then doubly surprised that the video was directed by Jarvis Cocker, making brilliant use of water dripping, a beach, a deep sea divers outfit, a cardboard cut out of Richard D James and stop-motion photography. The only shame with the video is it’s only three minutes forty five seconds long. Luckily the e.p. version is seven minutes long.

On

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